
How to survive in the times of recession? The answer is Self-Branding.
In the employment market there are thousands of people working vigorously at finding a job at any given point in time. Everyone has a cover letter and a résumé; everyone works hard searching job boards, networking, and participating in social networking, and thousands are striving to get ahead in their current career. On the contrary, these efforts will never set you apart from others as everyone does the same, tired old thing, perhaps more so in a recession. So what is it that can differentiate you from the crowd – The answer is what we like to call “self branding.”
In marketing, branding is the entire process involved in creating a unique name and image for a product (goods or services) in the consumers’ minds, through advertising campaigns with a consistent theme. The aim of branding is to establish a significant and differentiated presence in the market.
You can apply the complicated definition above in the following simple way in order to brand yourself: The CompanyAirplaneJOBS.com portfolio! However, if you opt to brand yourself using the same old methods that everyone else does you become just another scrap of paper in the sea of job seekers attempting to find employment.
Case in point – Recently, CompanyAirplaneJOBS.com was contacted by an aviation employer after they posted a position on another aviation employment website and within hours they received over 3800 traditional paper or web based résumés. The task for this employer became so overwhelming that they contacted CompanyAirplaneJOBS.com to keyword search the database for CompanyAirplaneJOBS.com portfolios. Why did they want to see the portfolios? In the selection process, this employer was going to have to make phone calls to get a feel for the candidates, then they would need to validate certificates and inspect training records – Then, after going through that daunting process, they have to shell out large amounts of money to bring the candidates in for an interview. After they go through this substantial progression it leads to disappointment only to learn that the candidates they picked did not meet their expectations.
Self branding is a process of setting yourself apart from the other people competing with you for a job position. It gives you a competitive edge over the others and thus increases your chances for finding that job. Self-branding involves finding out, enhancing and exposing your unique talents which makes yo u stand out in the crowd. It can be anything, the way you speak, your ability to build relationships and bridge gaps, your managerial qualities, your leadership qualities, innovative ways of doing tasks and more. Your qualities need to become more visible.
There is no better way to spread a message than by letting other people experience it. Your unique qualities should add value and after doing a self assessment and finding your unique talent. If you feel that your talent is not that advanced then you need to hone your skills so that it can be truly beneficial to your job search.
Here are the steps for self branding:
1) Identify your unique qualities.
2) Enhance and develop your talent.
3) Spread awareness – Make others aware.
4) Keep yourself open to new ideas.
5) Showcase your skills and increase visibility.
Start working on the plan for self-branding today by completing your CompanyAirplaneJOBS.com portfolio.
Motivational speaker Tony Robbins summed it up.
“If you do what you’ve always done, you’ll get what you’ve always gotten!”

No other aviation website brands you better than we do!